About Us

Designed for Where You’re From.

At Seasonal Cloak, we don’t just make t-shirts — we make flags you can wear. Whether you grew up there, just moved in, or left but never stopped repping it, our designs celebrate the soul of cities — one local mantra, mural, taco, ghost, or inside joke at a time.

We’re building a wardrobe of regional pride — starting city by city — with designs made to actually feel like the places they represent. This isn’t stock clip art or tourist merch. Every shirt is an intentional mix of street-level stories, local flavor, and cultural DNA.

Why “Seasonal Cloak”?

Because where you're from changes with the season —
And sometimes you need a new layer to show the world who you are.

Our Process

🌀 City-by-city drops — Each release features 10+ designs inspired by a single city’s culture, history, and weirdness.
🎨 AI-assisted design — We use tools like Sora, Midjourney, and original prompts to create unique visuals you won’t find anywhere else.
💻 Print-on-demand — That means zero waste, fast fulfillment, and a focus on creativity over inventory.

What Makes Us Different

  • No generic skyline shirts

  • No "I 💜 [City]" knockoffs

  • Just weird, poetic, funny, surreal, bold apparel that speaks to locals first

If you're proud of where you're from — or where you're headed — you'll find something in our shop that feels like home.